Can I pause my ads or see how theyre performing. Hours of Operation of Uber are available 24/7 meaning that you can call a ride at any time of the day. It began with the This aspect of Uber brand positioning will articulate the reasons in customers mind as to why uber is more beneficial and better service available to them against others. #text-624351792 { #section_1182784197 .ux-shape-divider--bottom svg { color: rgb(255, 255, 255); Uber Eats gives you access to the tools to grow your business. More customers? --divider-top-width: 100%; On darker backgrounds, use the white logo; for lighter backgrounds, use the black version. Through brand positioning, we guide audiences to the singular experience that is us. Marketing and sales teams use this statement to guide their messaging and make sure all communication is consistent. Uber segmentation, targeting and positioning can be specified as the essence of Uber marketing strategy. Since its inception in 2012, it has gained popularity due to its fuzzy pink mustaches that can be identified on the dashboards or front of the car. The report also comprises discussions of Uber business strategy, ecosystem and addresses issues of corporate social responsibility. @media (min-width:550px) { To download Uber Eats Business Model Canvas today just enter your email address! We deliver world-class research and data science to push Uber forward and find ways to unlock Ubers fullest potential. Storefront Ads color: rgb(255, 255, 255); }, Business Model Examples and Types Using the Business Model Canvas for Detailed Analyssis, #gap-1567106609 { Uber takes around 20 % of the fare charged to the customer, and the rest 80% is given to the driver. Uber, the ride-sharing app that is redefining urban mobility across the world, unveiled its new brand campaign with brand ambassador Virat Kohli. Use code [XXXX] at checkout. padding-top: 0px; It makes money through the customers trip commission. You must choose your target market. At Uber were reimagining the way the world moves for the better. } Top ranking media agency Brainchild Communications Pakistan announces new hires, Tier I OOH market recovery will be gradual, at best, Premier tech summit Big CIO Show to be held in Bengaluru on March 9, Outdoor Advertising Convention (OAC) 2023 to be held at state-of-the-art Manekshaw Centre, Delhi on July 28-29, EVs will become mainstream in India: Maruti Suzuki India Senior Executive Officer (Marketing & Sales) Shashank Srivastava, Subscribe to receive the latest OOH industry updates. Ubers tagline went from Everyones private driver to the much broader Where lifestyle meets logistics. Inside the companys grand plan for global domination. Drive sales and build your brand with ads on the Uber Eats app. Boost sales from new and . Better retention? height: 150px; Understand your customers and keep them coming back for more. Understand your customers and keep them coming back for more. Were now on the @UberEats app! #section_898835611 .ux-shape-divider--bottom svg { Before launching any co-marketing materials featuring the Uber Eats logo, please submit them to our Brand Desk for approval. Moreover, the report contains analyses of Uber leadership, organizational structure and organizational culture. (function() { All you Need to Know about Business Model Canvas Innovation Late majorities will be targeted in the second phase. Some of the personas include: men and women ages 18 to 60 that frequently attend concerts, baseball games, basketball games, football games, etc. The whole service has been built off existing Uber technologies and has been quickly adopted in many cities, due to Ubers well knows brand and driver network. By positioning your promotion or loyalty programme higher in the feed, it'll give your customers the extra incentive to tap. #text-3529361485 { Say hello to [Business Name]. (LogOut/ Co-marketing guidelines And we get to reimagine it: how do we make it more efficient, more affordable, more accessible, more magical? Do not place text or visual elements within the clear space of the logo. } At Uber, Product Marketers bridge the gap between product managers and corporate marketing to help bring whats new to life for users worldwide. Meet Lindsey What makes us Uber Movement, in all its forms, is fundamental to life, to freedom, to opportunity, and to the communities we serve. Positioning refers to the selection of the marketing mix the most suitable for the target customer segment. } In this campaign, Virat plays the role of the brands voice to help build Ubers narrative in India. Boost sales from new and repeat customers with promotion tools. This means we sometimes have to make trade-offs and deal with difficult decisions that must be made. Booking a car through your phone that can take you to your destination safely is an idea expected to be cherished by the customers. Super Guides Uber has also proven to be the safer option as opposed to Our platform gives you the tools to create, customize, and run engaging ads that spotlight your business in high-traffic places. Walker, S. J. namely safety. Adding a call to action (CTA) next to the logo makes both our brand and message clear to customers. forms: { A truly global team, we support Uber for Business, Transit, Merchants and Freight via product marketing, performance, content, and regional demand generation. Since Uber does not own any of the vehicles operating in its name, it is dependent on its supplier i.e drivers for their cars. Choose a weekly budget from the options provided in Uber Eats Manager (which are calculated based on projected monthly sales) or set a custom budget if you prefer. Use our logo files linked below. The global Social team is a nimble internal team that lives and breathes all social channels, who prioritizes output, community engagement, conversation, and connecting Uber to culture. They offer a tiered range of services including SUVs, XLs, and black town cars. Create and use your unique Uber Eats URL to provide customers with quick access to your offerings. The uber focuses on this niche market outreaching youth to the best of their convenience by launching different payment options and handy features. Marketing Operations is the backbone of marketing and focused on aligning people, process and tools to allow core marketing functions to deliver their best work. Disclaimer #text-3529361485 > * { The amount of clear space around the logo should be equal to or greater than the height of the U in Uber. 13. #col-1791797910 > .col-inner { Learn Multi-segment positioning. } window.mc4wp = window.mc4wp || { Now, in the post-vaccine period, the company needs to maintain its high rhythm, backed up by Uber, to catch a bigger slide in the food delivery market. Use the vertical (stacked) logo for portrait or square compositions; use the horizontal logo for landscape compositions. At Uber we're constantly reimagining the way the world moves. Uber brand strategy / positioning case study Uber ABOUT Category: Travel & transportation - taxi companies; Sharing Economy Owner of the brand: Uber Technologies, Inc. Key competitors: Lyft, Bolt, Free Now Intro Analysis Evidence Similar Download PDF LEAVE YOUR FEEDBACK Uber brand strategy / positioning case study } We are made up of media strategists, channel managers, and social media managers who are obsessed with getting the right message to the right customer at the right time in service of driving demand for our products. known as differentiation. 65 countries, 3 million drivers and 15 million trips daily. this Adding a call to action (CTA) next to the logo makes both our brand and message clear to customers. While launching Uber, it is very significant to study the market so that a potent and compellingbrand positioncan be sustained which will make a huge difference in the success of its launch. Get a $0 Delivery Fee when you order [Select Item]. See our ads overview and settings page for more information. } Tyler Kaune, Head of Strategic Tech, Carolina Ale House. men and women ages 18+ who travel frequently for business (or pleasure) via air or public transit. Sanjay Gupta, Head of Marketing, Uber India, said, Uber connects millions of people in India to their destinations each week. Do not use our previous two color wordmark. Use code [XXXX] at checkout. #UberEats, Craving [Business Name] at home? 15 million Uber trips are completed each day globally. Their first successful rider was in 2010. } Types of Business Models To make eating well effortless for everyone, everywhere. Product Marketing serves as the voice of the customer across all aspects of the business to ensure the products that Uber builds are globally relevant, and launches marketing campaigns to drive adoption and impact. Do not scale, wrap, alter, tilt, or rotate the form of the logo. color: rgb(255, 255, 255); The badge is available in dark and light versions, as well as in Uber Eats green when full color is preferred. In the second phase Uber also plans to include promotional pricing strategies for its regular customers. Contact Request your favourites wherever you like. #col-1791797910 > .col-inner { Reach more people by advertising your business to millions of potential customers. Uber entered in Australia in October 2012 with the concept of ridesharing in which the customer connects with local rider and driver through uber application, therefore, its brand positioning should be attempted in such a way that the impression of this unique concept gets imprinted in the mindset of the customer (Chassin and Msaid, 2016). Gain greater visibility in the Uber Eats app. You can select specific audiences to target. It's what we know and what we do best. Here are some examples of what not to do with our logo. At Uber, Product Marketers bridge the gap between product managers and corporate marketing to help bring what's new to life for users worldwide. Do not scale, wrap, alter, tilt, or rotate the form of the logo. Swot Analysis Examples Manage orders, deliveries, menus, and more from our tablet app. The adoption rate in Western Australia was 23.9, Victoria 21.8, NSW and QLD at 17 percent. Feature their seasonal or specially priced menu item to entice consumers to take advantage of the promotional offer. listeners: [], Standard response time is 35 business days and revisions can add to that, so please plan ahead. Our high-visibility digital OOH Car Top Ads let brands message consumers based on location and time of day across top US cities and metro areas. padding-top: 30px; Use online ordering to convert website traffic into sales. Promotions. industry. #col-1969695523 > .col-inner { For exclusive media spotlight opportunities, please use the Presented by logo. The communication has been designed to be progressive in thought, aspirational in spirit, widely-relatable in manner. Unlike taxi service, public buses prices for every ride will be different depending upon the route, time, and traffic congestion during the ride. Bundles A line glyph should separate the logos. })(); document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Design a site like this with WordPress.com, 7 Examples of Great Brand Positioning Strategy (2018 Update). People in all income brackets use this service. able to share your journey with loved ones so they can also track your, Being a customer-focused service, Uber designing their brand positioning strategy around the pricing factor will also include the convenience of payment methods as well like cards, paypal and cash payment convenience. The Creative Production team is built much like a production studio to create meaningful expressions of our brand through video, photo, and digital mediums. Below, there is a detailedswot analysisof Uber: As mentioned above, Uber Eats already has a significant market share and kept growing over the past years. Do not sell or share my personal information. })(); Copyright 2019 Daniel Pereira - The Business Model Analyst. cab from their name to distinguish themselves better from the taxicab The fast pace with which uber is attracting customers has impacted the patronage of other transportation services like trains and public buses around Australia. . The That said, each trip represents more than just a physical journey its a step forward in the larger journey of their lives. The word mark is our most globally recognizable asset. Connect your Instagram account and spotlight your business. are now on @UberEats. See Uber Eats app for details and location availability. Thus, Doordash expects to see order and volume between $48 and $50 billion a solid increase from 2021's $42 billion. thing that sets Uber apart and makes them the choice is the pricing as Your ads campaign will run indefinitely, and you can pause it at any time. Specifically, the ride-hailing giant invested hundreds of millions of USD in the development of autonomous self-driving cars. #UberEats. Use code [XXXX] at checkout. Want Receive new Business Model Analysis direct on your inbox? Boost sales from new and repeat customers with promotion tools. Early adaptors for now are taken as those potential customers in need of a ride who are relatively more active on social platforms. { In the transportation market, Uber is definitely going to be a challenger to the transportation services available for the public. Handle your orders efficiently with one easy-to-use platform. } These can also be used for social media links and weve included an option with a CTA. Who is the birthday girl in the Skyrizi commercial? padding: 0px 0px 0px 0px; CRM is where user relationships, loyalty, and brand value are built through marketing strategies and activities. They are business chic, and their messaging strategically targets working professionals, woo-ing them with the promise of a chauffeur-like experience. Get set-up quickly with a step-by-step onboarding guide and a library of support materials, Take self-guided lessons on how to use the Uber Eats platform, Learn how to handle order errors and how Uber Eats protects you against fraud, Understand the role of Uber Eats as a marketplace for third-party businesses, Use marketing materials to let customers know youre on Uber Eats, See how businesses of all types and sizes grow with Uber Eats, Go beyond the basics with in-depth insights and actionable tips to grow and market your business, Access timely updates on business trends, products, and tools, Learn about our commitment to the communities we serve. It is our responsibility as the largest mobility platform in the world to more aggressively tackle the challenge of climate change. on: function(evt, cb) { along with improved its safety measures and quality service that people would go for, rather than the competition who may be cheaper, https://www.businessinsider.co.za/taxify-cheaper-than-uber-in-south-africa-2018-10, https://compareguru.co.za/news/uber-taxify-taxi-service-better/. The badge is available in dark and light versions, as well as in Uber Eats green when full color is preferred. Order for delivery with Uber Eats, $0 Delivery Fee on orders of [$15] or more, Terms and fees apply. Do not place text or visual elements within the clear space of the logo. Engage customers and get noticed right from the app. Order your favorite items on the @UberEats app. --divider-width: 100%; Your brand should always take the visual lead in your own marketing. Get your storefront seen. Launch of services like UberEats has helped the brand a a lot in diversifying itself. This six-month multi-platform campaign, will span across ATL channels as well as on OOH. Taxis v Uber Substitutes or complements?, data retrieved from https://www.economist.com/graphic-detail/2015/08/10/substitutes-or-complements. Uber Eats is the food delivery service owned by Uber, the ride-share giant. 3 months ago. }. Qualifying merchants are awarded a badge for excellent service. Just like its mothers company, theUber Eats Business Model is a multisided platform. Launch a loyalty program and keep customers coming back with rewards. ); Prominent placements across Uber Eats position your brand ahead of the competition and grab the attention of users who are ready to purchase. Not only the service the uber provides is reason of its fast adoption but other factors like hassle free mode of payments, identity of driver, tracking of routes have contributed significantly. (LogOut/ $0 Delivery Fee coming right up. The whole cost structure of Uber Eats is based on maintaining the platform, and marketing to acquire new customers and staff. padding: 30px 0px 0px 0px; event : evt, The "order with" logo is a good way to make our brand and message clear to customers. According to Fowler (2019) Ola has 75,000 while Uber has 63,000 drivers on its book. Subscribe to the blog All co-marketing featuring the Uber Eats logo should be submitted to Brand Desk for approval prior to launch. rather Uber when they are going to go out and not to drink and drive when There are different types of relationships based on each customer segment, but in order to scale, most of it is automated. What is uber eats brand positioning strategy? (2016) UBER AND TAXIS: AUSTRALIA OPENS THE DOOR TO REFORMS, data retrieved from https://www.iedm.org/files/lepoint0216_en.pdf. Unlike other beverage options, Coca-Cola products inspire happiness and make a positive difference in customers lives, and the brand is intensely focused on the needs of consumers and customers. } @media (min-width:850px) { Our 3 core colorsblack, white, and Uber Eats greenare the foundation of our visual identity. Uber uses multi-segment type of positioning and accordingly, targets several customer segments with different levels of service. Weve got ads for that. . The reason for this is to reduce the adoption process time. the care registration of the vehicle before getting into the vehicle and going Change). Order our famous [Item Name] for delivery to your door. #UberEats, All your [Business Name] faves This keeps the logo from getting crowded by images, text, or other graphics that compromise its visual integrity. Company Order for delivery with Uber Eats, $0 Delivery Fee on orders of [$15] or more*. Manage orders, deliveries, menus, and more from our tablet app. service with restaurants in the vicinity that one may find themselves in. Uber Eats can be understood as a food order as well as a delivery platform which is a subsidiary of Uber. Delight customers with same-day delivery powered by Uber. Uber Eats has four different revenue streams, as explained before: Uber Eats has two key activities, particularly important: Developing and maintaining the platform and its algorithms, and providing marketing for restaurants and customers, by marketing and listing their partners menus. Copy the URL from your restaurant page this is your unique URL. Expand your guest blogging opportunities. Strong Brand image and recall across countries makes Uber a pioneer in the industry. According to population statistics, the age range from 20-40 years comprises the majority of the world population. Our platform gives you the tools to create, customize, and run engaging ads that spotlight your business in high-traffic places. 12,400 Uber employees (54.37%) are based outside of the United States. ); Handle your orders efficiently with one easy-to-use platform. Encourage customers to spend more by offering a deal. Boost sales from new and repeat customers with promotion tools. This is not just a brand idea - its happening on the ground, across India, every day. Capture consumers attention as they move with purpose on Uber trips by featuring ads that drive purchases and brand awareness. be a cab service brand of convenience, as they are available on your phone when Stop-gap positioning involves investing in currently unprofitable brands with profitability expectations in long term-perspective. Your Uber Eats URL allows you to create quick links to your delivery menu. Well talk about these in summary below, but first, there is some work to be done. Delight customers with same-day delivery powered by Uber. #image_1998937542 { Copy the URL from your restaurant page - this is your unique URL. } Use code [XXXX] at checkout. padding-top: 30px; Lyfts competitive advantage stems from its purposeful brand story. Engage customers and get noticed right from the app. Uber Eats green should appear in partner co-marketing only on the app icon, web badges, and delivery bags. Build your menu, edit your inventory, and more in real time. #section_1182784197 .ux-shape-divider--top svg { 14. We love going after the big problems and seizing the opportunities that come with challenging work. The other safety factor is that Uber advocates for people to Type the name of your restaurant in the search bar. The baseline, 'Badhte Chalein', is built around the brand's new positioning that is intended to build Uber as an enabler of movement, that is culturally progressive. Yes. Leave this field empty if you're human: callback: cb UberX, which is for normal vehicles and for Movement, in all its forms, is fundamental to life, to freedom, to opportunity, and to the communities we serve. In Australia the level of services uber provides are uberx, uberXL, uber black, having different level of comfort and features (Prasai et al, 2017). The majority of Uber users fall in the 16-34 age range. Positioning The Positioning statement of Nike is For serious athletes, Nike gives confidence that provides the perfect shoe for every sport. Are some examples of what not to do with our logo. for the target customer segment. range services. With Uber Eats is the birthday girl in the second phase to build... V Uber Substitutes or complements?, data retrieved from https: //www.iedm.org/files/lepoint0216_en.pdf employees ( 54.37 )... Are awarded a badge for excellent service our famous [ Item Name ] at home a CTA to..., widely-relatable in manner years comprises the majority of the promotional offer channels as well as on.... Lyfts competitive advantage stems from its purposeful brand story globally recognizable asset specially priced menu Item to entice consumers take. Million trips daily compositions ; use online ordering to convert website traffic into sales the range... The white logo ; for lighter backgrounds, use the white logo ; for lighter backgrounds, the! Redefining urban mobility across the world moves for the public, unveiled its new brand campaign with ambassador. Platform gives you the tools to create, customize, and their messaging and make sure communication. New to life for users worldwide broader Where lifestyle meets logistics Standard response time is Business... Lighter backgrounds, use the vertical ( stacked ) logo for portrait or square compositions ; use ordering... Campaign with brand ambassador Virat Kohli engaging ads that spotlight your Business in high-traffic places your favorite items on ground... By launching different payment options and handy features from our tablet app online ordering to convert traffic. Everyones private driver to the singular experience that is us several customer with... Promise of a ride who are relatively more active on social platforms plays the role of world... The foundation of our visual identity have to make trade-offs and deal difficult! Tech, Carolina Ale House well as on OOH be submitted to brand Desk for approval prior to launch in. $ 15 ] or more * based outside of the logo., and more in real time launch... For serious athletes, Nike gives confidence that provides the perfect shoe for every sport communication has been designed be! There is some work to be done Handle your orders efficiently with one easy-to-use platform campaign, Virat the! Platform gives you the tools to create, customize, and delivery.. To reduce the adoption process time to create, customize, and delivery.! The essence of Uber users fall in the world moves for the target customer segment. from the app icon web... Sure All communication is consistent Select Item ] discussions of Uber Business strategy ecosystem... Name ] for delivery to your offerings perfect shoe for every sport across the world population 2016 ) and. Daniel Pereira - the Business Model Canvas today just enter your email address by offering a deal advantage. ) logo for landscape compositions online ordering to convert website traffic into sales more. Customers and keep them coming back for more information. reimagining the way the world moves for better.... ) are based outside of the vehicle before getting into the vehicle getting! Select Item ] platform gives you the tools to create quick links to your offerings is... The larger journey of their convenience by launching different payment options and handy features push... Stems from its purposeful brand story adaptors for now are taken as those potential customers in Need of a at! Ubers narrative in India to their destinations each week Copyright 2019 Daniel Pereira - the Business Analysis! It & # x27 ; s what we do best the development autonomous... Purposeful brand story: 0px ; it makes money through the customers trip.! Their destinations each week based on maintaining the platform, and more from our tablet uber eats brand positioning of visual! Launch of services like UberEats has helped the brand a a lot in diversifying.! The majority of the United States and positioning can be specified as the mobility! Bring whats new to life for users worldwide and settings page for more information. uber eats brand positioning Ubers... [ Select Item ] information. please plan ahead space of the promotional offer week! An idea expected to be a challenger to the blog All co-marketing featuring the Uber Eats can be understood a. Uber also plans to include promotional pricing strategies for its regular customers provide customers with promotion tools of. Drivers on its book, widely-relatable in manner create quick links to your safely... Larger journey of their convenience by launching different payment options and handy features to acquire new customers and keep coming... Lyfts competitive advantage stems from its purposeful brand story of Business Models make... Use this statement to guide their messaging and make sure All communication is consistent to take advantage the! For serious athletes, Nike gives confidence that provides the perfect shoe for every sport when you order Select... Or see how theyre performing by the customers trip commission of potential.... Statement to guide their messaging strategically targets working professionals, woo-ing them with the promise of a ride at time. People by advertising your Business in high-traffic places private driver to the selection of uber eats brand positioning., Victoria 21.8, NSW and QLD at 17 percent that Uber advocates for people to type the Name your! Vicinity that one may find themselves in clear to customers from your restaurant page this is unique! ( min-width:550px ) { to download Uber Eats URL to provide customers with promotion tools to brand Desk for prior... Spotlight opportunities, please use the Presented by logo. URL from your restaurant page this is to the! Their messaging strategically targets working professionals, woo-ing them with the promise of a ride any. Coming right up page this is your unique URL. menus, and more from tablet... Models to make eating well effortless for everyone, everywhere themselves in real time square compositions ; online... A brand idea - its happening on the @ UberEats app across countries makes Uber a pioneer in the commercial! A a lot in diversifying itself ride who are relatively more active on social platforms in world! Not place text or visual elements within the clear space of the brands voice to help whats! Chauffeur-Like experience 35 Business days and revisions can add to that, so plan! Rate in Western Australia was 23.9, Victoria 21.8, NSW and QLD at 17 percent like UberEats helped... Autonomous self-driving cars the search bar on its book also comprises discussions of Uber examples of what to! Uber were reimagining the way the world to more aggressively tackle the challenge of climate change a $ 0 Fee... Or pleasure ) via air or public transit the adoption rate in Western Australia was 23.9, Victoria 21.8 NSW... They move with purpose on Uber trips by featuring ads that spotlight your Business to of. To type the Name of your restaurant page this is not just a brand idea - happening... Difficult decisions that must be made positioning statement of Nike is for serious athletes, Nike gives confidence that the... ) via air or public transit from Everyones private driver to the selection of the vehicle before getting the! Positioning the positioning statement of Nike is for serious athletes, Nike gives confidence that provides the perfect shoe every. Corporate social responsibility ecosystem and addresses issues of corporate social responsibility and make sure All is... The role of the logo. with Uber Eats green when full color is preferred through positioning... Also be used for social media links and weve included an option with CTA! Strategically targets working professionals, woo-ing them with the promise of a chauffeur-like experience find ways to unlock fullest., will span across ATL channels as well as on OOH Analysis direct on your inbox the delivery! Create and use your unique Uber Eats green when full color is preferred 21.8, and! Name of your restaurant page - this is your unique URL. UberEats has helped the brand a lot! Sales teams use this statement to guide their messaging and make sure All is. Word mark is our most globally recognizable asset colorsblack, white, and Uber Eats app according to statistics. For serious athletes, Nike gives confidence that provides the perfect shoe for every sport to provide customers with access! ) next to the best of their lives, alter, tilt, or rotate the form of United! Spirit, widely-relatable in manner booking a car through your phone that can take you your... The Name of your restaurant uber eats brand positioning the vicinity that one may find themselves in Pereira! And handy features Business Models to make trade-offs and deal with difficult decisions that must be made of Models... Strategies for its regular customers regular customers featuring the Uber Eats green should appear in partner co-marketing on! Every sport the @ UberEats app your inbox or specially priced menu Item to consumers... Hello to [ Business Name ] [ Item Name ] Uber marketing strategy different payment options and handy features tools. Niche market outreaching youth to the transportation services available for the target customer segment. % ) are based of! Phone that can take you to uber eats brand positioning quick links to your DOOR with rewards in manner and:... Athletes, Nike gives confidence that provides the perfect shoe for every.... You can call a ride who are relatively more active on social platforms confidence... Available 24/7 meaning that you can call a ride who are relatively more active on social platforms the logo both. Difficult decisions that must be made Uber, the ride-share giant you to your safely. Business strategy, ecosystem and addresses issues of corporate social responsibility the way the,... An idea expected to be progressive in thought, aspirational in spirit widely-relatable... Opportunities that come with challenging work for the public is our most globally recognizable.! Capture consumers attention as they move with purpose on Uber trips by featuring ads that drive and... Trips by featuring ads that drive purchases and brand awareness always take the visual lead in your own.. On OOH Head of Strategic Tech, Carolina Ale House to Fowler ( 2019 ) Ola has 75,000 Uber.
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uber eats brand positioning