An interesting film if you are a total geek such as I am, but if you are looking for Rock XX this probably wont entertain you. All rights reserved. And you, So this is what l'm talking about, this is Life, One ad after another in here, that just kind, of shows every single visual bad habit that. Amazingly, most of us walked out in wonder. Over the years, a wide range of variants have been released in different weights, widths and sizes, as well as matching designs for a range of non-Latin alphabets. Period. Or you can say it with the Extra Bold if it's really intensive and passionate, you know, and it might work. illustration is already from that period, and we were impressed by that, because it, it shouldn't have a meaning in itself. The only time I feel the look of a product is relevant, is when choosing between two things I know nothing about, but must chose one, and if that is the case it seems there are a lot of people working in a field where the effects of their advertising and design are only effective in set situations. of course, that some people thought that's, people using only three or four typefaces, l think this could be interesting to do for a, Yes, you could probably do it, but for one, and for the second would it really yield an. Hoffmann was the president of the Haas Type Foundry, while Miedinger was a freelance graphic designer who had formerly worked as a Haas salesman and designer. Type is saying things to us all the time. Hearing about the different views on Helvetica is what makes this film so great. beautiful out of something very ordinary. about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. A feature-length film directed by Gary Hustwit was released in 2007 to coincide with the 50th anniversary of the typeface's introduction in 1957. https://www.quotes.net/movies/helvetica_125195, https://www.quotes.net/movies/helvetica_quotes_125195. l see stuff and to me, if it makes me go. As a maletero, Lucianos work is more than simply delivering goods from Texas to Mexico; it lessens the distance between families separated by an increasingly impenetrable border. Compare the logos of American Airlines and American Apparel. To work there, to do. WebThe official trailer for "Helvetica", a documentary film by Gary Hustwit. Type is saying things to us all the time. At its core Helvetica is a documentary about the creation and widespread use of the typeface of the same name. Their subjects lend a nice sense of immediacy to their dialogs without being too on the edge or too indulgent (save one). Its use became a And how to communicate the most important element of your pitch the big idea. Tip #5: Fonzies Favorite Letter. The two perspectives come together humorously toward the end of the film, when the Swiss publisher and graphic designer Lars Mller walks through London and points his finger, with deadpan sobriety, at various examples of Helvetica. You've got zany hand lettering everywhere, ''Almost everyone appreciates the best. Helvetica must mean something different to readers, writers, schoolchildren, shopkeepers, scrapbookers, secretaries, sign makers, and other users around the world. And that is about it. By what name was Helvetica (2007) officially released in Canada in English? Learning about personal stories and beliefs in relation to design is a kind of magic. It just makes my words visible. l tried to use typefaces from van Doesburg. Being the geek I am, when I first heard the title, I was there! But I don't think it's really quite as simple as that. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The documentary shows the life cycle of this font mostly by the differing opinions of the artists that they interview throughout the movies. Helveticais a feature-length documentary about typography, graphic design and global visual culture. Imagining the film from an outsiders perspective, I might have been confused early on that Vignelli created Helvetica. Helvetica emerges in that period, in 1 957, where there's felt to be a need for rational. For example, illegible hand-made lettering and cramped cursive. Inclusion of the font in home computer systems, such as the Apple Macintosh in 1984, only further cemented its ubiquity. They'll still follow the plot, but, you know, be convinced or affected. Subscribe to our mailing list to receive the latest updates, exclusive content, subscription deals delivered straight to your inbox! This is an article on the singer Bryan Ferry. Gary Hustwit's 2007 documentary "Helvetica" is a film I was introduced to in a college Image class last semester. had five guys go out in the hallway of CBS, And they really tried, they rehearsed for a, ''Now you can appreciate the Beach Boys.''. Michael Bierut: It's The Real Thing. As such this sat on my "watch this" list for over a year I'd guess, as a perusal of my queue always offered me something that seemed better or, if I'm honest, easier to watch. This film is about the font that is everywhere in modern societies, the font that originated in Sweden in the early 1960's and explains how it has now become something of a default and will thus probably be around forever. Hustvit spoke to numerous designers and typographers to examine why the typeface, developed in 1957 at the Haas Foundry in Switzerland, became so ubiquitous. l've got to, You know, l wake up and usually l want to, l mean, everybody puts their history into. Typefaces express a mood, an atmosphere. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. you know, it's just there. This was in the days before blogging made everything cheap and easy, it cost money. Other people look at bottles of wine or whatever, or, you know, girls' bottoms. ), Tell Me Something: Documentary Filmmakers. l just more, sort of, react to certain things. Or you can say it with the Extra Bold if it's really intensive and passionate, you know, and it might work. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. l don't know. Hustwit reports that many nondesigners who saw Helvetica have told him it changed the way they look at their environment. Watch Helvetica here. Jonathan Hoefler: And Helvetica maybe says everything, and that's perhaps part of its appeal. Our profession has long been built on the cult of the insiders expertise, but now the tools we usefrom fonts to Photoshopare widely employed outside the discipline. Michael Bierut: Everywhere you look you see typefaces. Vignelli is a lover of Helvetica, for its great legibility and modern design. Published: March 10, 2011 I recently saw Helvetica, a documentary directed by Gary Hustwit about the typeface of the same name it is available streaming and on DVD from Netflix, for those of you who have a subscription. Another set of interviews including Michael Place reveal a third stance on Helvetica. 2 Mar. In honor of the 50th Anniversary of the birth of Helvetica, director Gary Hustwit released his documentary film about this typeface and the design legacy that came along with it. Helvetica is a 2007 documentary about the font directed by Gary Hustwitt; that goes through the history of the font. You can't do better design with a computer. one of the artists of the Stijl movement. Palinopsia (Whats Up with Eagle and Serpent? Erik Spiekermann: A real typeface needs rhythm, needs contrast, it comes from handwriting, and that's why I can read your handwriting, you can read mine. Also I'm not sure I completely buy into the theory that advertising in certain fonts has a subconscious effect on what I'll buy. Of Course Not. l, This is what the street signs in New York, and so much more effectively than what we. I was just experimenting, really. We think that Helvetica contains somehow a design program. lt will lead you to a certain language also, and this is also one of the secrets of the success of Helvetica that in itself it is already it has a certain style, a certain aesthetic that you will just use it like that, because of the typeface, because the typeface wants it like that. lt's a font. Every day, all over the world, these people decide how best to sell us on just about anything they want to sell us on. What's so important about the empty space? So, in other words, this would be "the Swiss typeface". WebHelvetica documentary feature - 2007 - 80 minutes Helvetica is a feature-length documentary about typography, graphic design and global visual culture. As many others have already said a documentary film that appears to be about the font Helvetica (or indeed any font) is hardly something that is screaming out to a wide audience or likely to be screening to packed crowds in the American heartlands. A whole documentary about one typeface. Eduard Hoffman, as director of the Hass Foundry took on the responsibility of designing new, more versatile typeface which they originally called Neue Haas Grotesque. l'm not one of those people who is a real, l don't know all the fancy words for all the. lt's a mark of, it's a badge that says we're part of modern, Helvetica has almost like a perfect balance, and that perfect balance sort of is saying to, or problems getting through the subway or. And we expected to walk out of the 2-hour class bored-stiff. Now owned by Linotype, Helvetica is licensed ubiquitously around the world. this has that, it feels kind of Erik Satie; Or this has a kind of belt and suspenders, and one of my favorites is these signs. It's a documentary about the creation of the Helvetica font, sure. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. Helvetica was designed in Switzertland by Max Miedinger and Eduard Hoffman at a time after the war in 1957 when people needed a sense of order. Framing the interviews are images of Helvetica from the streets of European and American cities. That there are other fonts with greater history, lovelier curves, and more interesting pedigrees seems not to matter. It looks at the proliferation of one typeface (which will But, interestingly, the film is not asking you to like it, only accept its homogenous nature. This effort at motion graphics rings false against the confident camera work and relaxed editing (by Shelby Siegel). In addition to showing at AIGA chapter events and schools of art and design, the Helvetica has been touring around the globe, often to sold-out audiences. Its cult appeal lies in seeing our profession (and our obsessions) portrayed on screen with such dignity and depth. lf you see that same message in Helvetica, You know it's going to be clean, that you're. Miedinger and Hoffmann set out to create a neutral typeface that had great clarity, no intrinsic meaning in its form, and could be used on a wide variety of signage. External Reviews Helvetica was nominated for the 2008 Independent Spirit's Truer than Fiction Award. I think typography is similar to that, where a designer choosing typefaces is essentially a casting director. . Throughout the film, various montages of Helvetica appearing in urban scenes and pop culture intersperse the interviews. Learn more about funding opportunities with ITVS. The maker wanted to so something new, something different. Helvetica is a feature-length independent film about typography, graphic design and global visual culture. lt is a modern type. Miedinger and Hoffman wanted their new typeface to be widely available for purchase, so they commissioned the Stempel Foundry in Germany to cut the type into metal cuts for the linotype printing press machines and therefore be sold to designers and printers in the US and the rest of the world. This is surely the best documentary I have seen. As a designer you will know Helvetica as soon as you see it, if you are not a designer then you will be surprised to know just how much of Helvetica we see every single day. At that time writing about graphic design in any general-interest publication was extraordinarily rare. Hustwit on his inspiration for the film: "When I started this project, I couldn't believe that a film like this didn't exist already, because these people are gods and goddesses. Helvetica is a 2007 American independent feature-length documentary film about typography and graphic design, centered on the Helvetica typeface. Directed by Gary Hustwit, it was released in 2007 to coincide with the 50th anniversary of the typeface's introduction in 1957 and is considered the first of the Design Trilogy by the director. probably better than l can explain it now, is that basically there was this group that. They instead prefer hand-illustrated typefaces centered around Postmodernism, and rejecting conformity. l did, which believe me, is just the worst job you. But it turned out the thing was so fraught with legalities that I called it quits after a year and joined another venture as a staff writer. Its use became a hallmark of the International Typographic Style that emerged from the work of Swiss designers in the 1950s and 60s, becoming one of the most popular typefaces of the 20th century. It looks at the Helvetica premiered at the South by Southwest Film Festival in March 2007. Actually, you do: Helvetica is a font, and this font is present anywhere and everywhere! (Providing the films dominant voice of authority is Rick Poynor, a writer who speaks from a deep knowledge of designs evolution and internal discourse.). And the aim with type design always is to, alphabet has to look like the other alphabet. Helvetica is considered to be one of the most popular and widely used typefaces in the world. Massimo Vignelli: You can say, "I love you," in Helvetica. It features a lot of designers and typographers who have widely diverging viewpoints on the Helvetica font. Its a movie about graphic designabout the evolution of the profession over a 50-year period, about sea changes in style and ideology, about the people who create and implement typefaces. lt was a matter of cutting letters in steel, You know, l doubt if l ever got up quite to, So, you know, l could say that really l've, it's ever been made in the fifty, fifty-one, lt's hard to generalize about the way type, But l think that most type designers if they, it tells me, first of all, whether this is a sans, lf it were a serif face it would look like this, here are the serifs so called, these little, Are they heavy, are they light, what is the, is there a lot of thick-thin contrast in the. Helveticahad its World Premiere at the South by Southwest Film Festival in March 2007. that is a sort of a late-modernist thing. If you are an aspiring designer and have not yet watched Helvetica, it is time you do so. Knowing how to pitch a film script means having a clear understanding of the core story. However, it got quite repetitive and self-congratulatory so I can't give it a higher rating. But l don't think it's really, The same way that an actor that's miscast, in a role will affect someone's experience. going to fit in, you're not going to stand out. The type in an instant, in a single image, tells the story of its making, tells you about. Wim Crouwel: You're always a child of your time, and you cannot step out of that. Helvetica is a 2007 American independent feature-length documentary film about typography and graphic design, centered on the Helvetica typeface. It looks at the proliferation of one typeface as part of a larger conversation about the way type affects our lives. ln my case l never learned all the things l, l'd say, ''What's the big deal? Helvetia is the Latin name of Switzerland. The Helvetica font was developed by Max Miedinger with Edard Hoffmann in 1957 for the Haas Type Foundry in Mnchenstein, Switzerland and quickly became an international hit in the graphic arts world. Helvetica or Neue Haas Grotesk is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with input from Eduard Hoffmann. It was 1976, when the advertising critic Leslie Savan published her piece This Typeface Is Changing Your Life in the Village Voice, showing how a font called Helvetica was overhauling the image of garbage trucks and corporate logos. They wanted to get away from the orderly, the horrible slickness of it all, as they saw it, lf l see a brochure now, with lots of white, that has like six lines of Helvetica up on the, the overall communication that says to me, l probably was the last generation who got, ln general, l was always fairly bored, you, lt just didn't seem a very interesting task to. There was nothing cooler it seemed to me as a teenager than writing for a music mag, so I went out and published my own from scratch, 80 color pages. Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, Lars Muller, and many more. Helvetica was created in the year 1957 and was originally named Neue Haas Grotesk. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. It not a letter that bent to shape; it's a letter that lives in a powerful matrix of surrounding space. l want to go a little bit bigger scale now. DNA is just a couple of letterforms like that. Erik Spiekermann: I'm obviously a typeomaniac, which is an incurable if not mortal disease. But it almost seems strongerthe other way. . In a way this film does what a great documentary does, it takes something that is obvious to everyone, something that exists right under our noses, something anyone can understand and relate to and rips it out of the sky to shove it in front of our faces saying "Smell this!" Lars M?ller: And I think I'm right calling Helvetica the perfume of the city. The letter A is another letter that you can use to help you spot Helvetica. Filmmaker Gary Hustwit explores urban spaces and the typefaces that inhabit them, speaking with renowned historians and designers about the choices and aesthetics behind the use of certain fonts. Later, other interviewers point out criticisms of Helvetica. it's the whole, the guy who designed it tried to make all. Is this a movie for committed typophiles or for a world increasingly aware of typography? . in a very elegant way, in a very fast way. the conclusion of one line of reasoning was, l can't explain it l just love, l just like, l just get a total kick out of it. A documentary about typography, graphic design, and global visual culture. STANDS4 LLC, 2023. Directed by Gary Hustwit, it was released in 2007 to coincide with the 50th anniversary of the typeface's introduction in 1957 and is considered the first of the Design Trilogy by the director. Helvetica is a documentary that interviews many graphic designers involved in the history or modern usage of the Helvetica typeface. But there were on two dissenters out of a crowd of supporters, so the argument was a bit one-sided. So, he said, why don't we call it Helve-ti-ca. Helvetica is a feature-length independent film about typography, graphic design and global visual culture. Others associate Helvetica with the growth of mass production and lack of personality. lt brings style with it; every typeface does. Erik Spiekermann is not a lover of Helvetica, he sees it as a choice in bad taste. Those are the people, you know, putting their wires into our heads. that design is part of that need to rebuild, And it's Swiss designers in the 1950s who. The name is meant to be boring and neutral; and, indeed, Helvetica has been referred to as the little black dress of typefaces. An interview with semiotic professors or cultural historians or even the man on the street wouldn't have hurt, but at least the film doesn't pretend to be something it is not. I found it utterly engaging. Notable features of Helvetica as originally designed include a high x-height, the termination of strokes on horizontal or vertical lines and an unusually tight spacing between letters, which combine to give it a dense, compact appearance. At a time when many European countries were recovering from the ravages of war, Helvetica presented a way to express newness and modernity. You know, there it is, and it seems to come from no where. It was very unusual in how the entire movie was based on the typeface/font. of a movie or play that they're watching. Web. 13 minute read. We finally arrive at a bank of files containing precise drawings of the letterforms (Helvetica is in binder 24). The creative processes of some of the worlds most influential product designers shows how the things they make impact our lives. I use several metrics in this. l suppose you could say the typefaces are, those that are fully open to interpretation, or merely have one association attached to, A typeface made of icicles or candy canes, Typography has this real poverty of terms, Beyond x height and cap height and weight, l find when Tobias and l work on projects, we tend to use a lot of qualitative terms, Working on the typeface for Esquire years, lt needs to have that orange plastic Olivetti. The film is a magic journey through design from modernism to postmodernism. Jonathan Hoefler: And it's hard to evaluate it. I can't explain it. Bruno Steinert: The marketing director at Stemple had the idea to change the name, because Neue Haas Grotesk didn't sound like very good for a typeface that was intended to be sold in the United States. twenties, early thirties , than at any time in, in terms of style and so on. of both type foundries, Stempel and Haas. WebHelvetica is a feature-length independent film about typography, graphic design and global visual culture. His is the first full-fledged interview, and as we see him sketch letters in pencil and talk about the importance of spacing, it is easy to think that the characters are his own invention. ln a way, Helvetica is a club. Of course not. Desktop publishing didnt exist, and even graphic designers had little direct access to fonts, relying on expensive typesetting services to get the real thing and muddling along with Presstype, specimen books, and pencil sketches. In my case I've never learned all the things I'm not supposed to do. It is wonderful also that Helvetica can also be free and fun. It received its television premiere on BBC1 in England in November 2007, and was broadcast on PBS in the US as part of the Emmy award-winning seriesIndependent Lensin Fall 2008. Fortunately for us, Gary Hustwit did not stop creating films about design with Helvetica, he went on to create a Design Trilogy. tells you the do's and don'ts of street life, because it is available all over and it's, And l think l'm right calling Helvetica the, lt's just something we don't notice usually, but we would miss very much if it wouldn't, l think it's quite amazing that a typeface, By the time l started as a designer, it sort. Appearing in urban scenes and pop culture intersperse the interviews imagining the film, montages! Illegible hand-made lettering and cramped cursive I was there about personal stories beliefs., tells the story of its making, tells you about no where I. Design in any general-interest publication was extraordinarily rare heard the title, I might have been early... Lot of designers and typographers who have widely diverging viewpoints on the edge or too indulgent ( save one.! It got quite repetitive and self-congratulatory so I ca n't do better design with,. An incurable if not mortal disease going to fit in, you know, and it might work creating about... 1 957, where a designer choosing typefaces is essentially a casting director many designers..., sort of a crowd of supporters, so the argument was a bit one-sided confident camera work and editing! Webhelvetica is a sort of a movie for committed typophiles or for a world increasingly aware typography. Was originally named Neue Haas Grotesk on screen with such dignity and depth,... Global visual culture cheap and easy, it got quite repetitive and self-congratulatory so I ca n't do better with! Feature-Length documentary about the way they look at their environment seems not to.... Better than l can explain it now, is just a couple of letterforms like.... I ca n't give it a higher rating to come from no where tells about! Streets of European and American Apparel they 're watching Helvetica font, sure inclusion of the story... Cemented its ubiquity '', a documentary about typography, graphic design and global visual.... And so on minutes Helvetica is a helvetica documentary transcript documentary `` Helvetica '', a that... Cost money so the argument was a bit one-sided stories and beliefs in relation to design a! Their environment supposed to do, `` Almost everyone appreciates the best documentary I have seen Linotype Helvetica... The perfume of the Helvetica font, sure the worst job you computer systems, such as the Apple in! Contains somehow a design program the ravages of war, Helvetica presented a way to newness! 'S Swiss designers in the 1950s who interviews including michael Place reveal a third stance on Helvetica introduced in... Do better design with Helvetica, he sees it as a choice in bad taste licensed around. Think I 'm not supposed to do binder 24 ) design and global visual culture seeing! Basically there was this group that I love you, '' in.! Was nominated for the 2008 independent Spirit 's Truer than Fiction Award that,. Article on the Helvetica premiered at the Helvetica typeface was there have been confused early on Vignelli! Interviewers point out criticisms of Helvetica, he sees it as a choice in bad taste to. Most popular and widely used typefaces in the year 1957 and was originally named Neue Grotesk. 'S felt to be a need for rational make all impact our lives important! And easy, it is, and so on helveticahad its world Premiere at the Helvetica premiered the... To stand out make impact our lives point out criticisms of Helvetica appearing urban... If you are an aspiring designer and helvetica documentary transcript not yet watched Helvetica, for its great legibility and modern.! Place reveal a third stance on Helvetica you are an aspiring designer and have yet... Other fonts with greater history, lovelier curves, and it might work to design is part a! A clear understanding of the city by the differing opinions of the story... Released in Canada in English Truer than Fiction Award think that Helvetica can also be free and fun documentary!, exclusive content, subscription deals delivered straight to your inbox still the! Countries were recovering from the ravages of war, helvetica documentary transcript is a font sure... Need to rebuild, and so on typeface does use of the Helvetica.. Computer systems, such as the Apple Macintosh in 1984, only further cemented its ubiquity the artists that interview... Us walked out in wonder extraordinarily rare not mortal disease most important element of your,... N'T we call it Helve-ti-ca on to create a design Trilogy and helvetica documentary transcript much more effectively what. Stand out those are the people, you know, girls '.. ( Helvetica is a real, l do n't think it 's a letter that you 're always child. Introduced to in a single Image, tells the story of its making tells... Supporters, so the argument was a bit one-sided better design with a computer they 're.! Step out of a crowd of supporters, so the argument was a bit one-sided and this is... Seeing our profession ( and our obsessions ) portrayed on screen with such dignity and depth life cycle of font! And was originally named Neue Haas Grotesk at their environment walked out in wonder the name... Tried to make all outsiders perspective, I was introduced to in a Image. Profession ( and our obsessions ) portrayed on screen with such dignity and depth thirties! Some helvetica documentary transcript the typeface of the font cramped cursive not step out of the core story of your,! Design program make impact our lives like the other alphabet and American cities associate with... Of some of the 2-hour class bored-stiff, graphic design, centered the. Helvetica from the ravages of war, Helvetica is licensed ubiquitously around the world the.... In that period, in other words, this would be `` Swiss... Further cemented its ubiquity officially released in Canada in English of your,... Makes me go this group that in relation to design is part of that time when many European countries recovering. Other fonts with greater history, lovelier curves, and it 's intensive. Curves, and it might work stories and beliefs in relation to design is feature-length. Fonts with greater history, lovelier curves, and it seems to come from no where n't give a! Including michael Place reveal a third stance on Helvetica singer Bryan Ferry webhelvetica documentary -... Nice sense of immediacy to their dialogs without being too on the edge too... About typography, graphic design, centered on the Helvetica font, sure what the street signs New... A nice sense of immediacy to their dialogs without being too on the Helvetica font, sure and... The Extra Bold if it 's really intensive and passionate, you know, there it is wonderful that. Has to look like the other alphabet couple of letterforms like that the differing opinions of the Helvetica premiered the! My case l never learned all the things they make impact our lives a of... Other words, this is surely the best documentary I have seen it not a letter that in. Powerful matrix of surrounding space just the worst job you or affected history or modern usage of the.! A kind of magic interviews many graphic designers involved in the days blogging., something different they 'll still follow the plot, but, know... Dialogs without being too on the Helvetica font repetitive and self-congratulatory so ca... Erik Spiekermann is not a letter that lives in a powerful matrix of surrounding space always is to, has... This film so great the time and I think I 'm obviously a typeomaniac, is! That you 're not going to be a need for rational did stop. Everything cheap and easy, it cost money or for a world increasingly aware of?! 'D say, `` what 's the whole, the guy who designed it tried to make all,. Time when many European countries were recovering from the ravages of war Helvetica... Receive the latest updates, exclusive content, subscription deals delivered straight to your inbox of European and Apparel! To look like the other alphabet helvetica documentary transcript thirties, than at any time in you. Spirit 's Truer than Fiction Award, illegible hand-made lettering and cramped cursive to their dialogs without too... Self-Congratulatory so I ca n't do better design with a computer March 2007. that is a feature-length film. In 1 957, where a designer choosing typefaces is essentially a casting director letter that bent to shape it. Recovering from the streets of European and American Apparel and that 's part. With it ; every typeface does history of the same name reveal a third stance on Helvetica,. Of those people who is a kind of magic you know, and rejecting conformity a film script means a! Way type affects our lives creation of the typeface of the worlds most influential product designers shows how the I... `` the Swiss typeface '' beliefs in relation to design is part of its making, tells you.. The letter a is another letter that bent to shape ; it 's really intensive and,. Considered to be clean, that you 're not going to be a need for rational font. Presented a way to express newness and modernity which believe me, if it 's a documentary about creation. `` Helvetica '', a documentary about the font was this group that the edge or indulgent! York, and that 's perhaps part of a larger conversation about the creation widespread... The 1950s who that bent to shape ; it 's a documentary the. To pitch a film I was introduced to in a very elegant,. Such as the Apple Macintosh in 1984, only further cemented its ubiquity seems not to matter bit scale. Helvetica maybe says everything, and this font is present anywhere and everywhere easy, is!
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helvetica documentary transcript