There is only one major platform as far as Cambodians are concerned: Facebook. Approximately 150 million of them are active shoppers, and will boost the regions internet economy to US$153 billion in gross merchandise value (GMV) by 2025. By highlighting your brand's values and using storytelling techniques, you can tap into people's emotions and build a strong connection with them. In fact, TikTok was the most downloaded mobile app in Southeast Asia for September 2022 with an estimated 12.2 million installs! All of the stats that Ill be sharing with you today come from the ongoing Global Digital Reports series that I produce on behalf of We Are Social and Hootsuite. Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. As the world has taken to this new dawn of social networking, the Asia-Pacific region has exhibited a strong response. The platform has already reached over 584 million users and is often seen as Chinas most influential social network. KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region. The top social media platforms used globally include: YouTube Instagram Twitter Facebook TikTok WhatsApp Find out how to target key social media demographics and improve how you promote and grow your audience by understanding which countries use which social platforms and why. For more on the social media landscape in Japan, check out our complete guide to social media in Japan or our article on the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. Theres still plenty of debate about whether YouTube qualifies as a social medium though, so Ill let you draw your own conclusions there. Currently, you are using a shared account. Just take a look at Dove's iconic "Real Beauty" campaign. Fill out the form below to get started. "Share of Social Media Traffic in Southeast Asia in 2022, by Country and Platform. These reports offer in-depth insights into digital behaviours across more than 230 countries and territories around the world, exploring how people of all ages use the internet, social media, mobile devices, and ecommerce. Kakaotalk is next, with 80.1%. Business Solutions including all features. Accessed March 01, 2023. https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, StatCounter. QQ works best on desktops and is mainly used to send emails or share files. February 28, 2022. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. It's proven to be a highly effective way of reaching specific audiences. Meanwhile, 36.6% use social platforms to fill their free time. MPA joins industry leaders to discuss decarbonisation strategies. But with that, thanks very much for joining me today I hope you found this session useful, and I look forward to seeing you again sometime soon, somewhere across the internet. Exportable files for easy reading, analysis and sharing. Buying on social media is all about community and trust. Have you hopped on the social audio trend yet? document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); #SMPerth 2023 | Privacy Policy | Sitemap, How to overcome 6 small business challenges during COVID-19, Social Media Sins // 7 things to avoid at all costs. The days of Asia-Pacific regularly producing double-digit growth in social network usership are over, but bright spots still abound for platforms like TikTok, Instagram, and Snapchat. Along with Disney+ and Netflix, the three platforms had a combined market share of 52% last year. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). As of 2020, it also held nearly 93 percent of the countrys social media market share. Many Filipinos use it to gather news and current events. Facebook, Youtube, Whatsapp and Instagram are some of the most popular platforms1. The average daily time using social media is 1 hour and 56 minutes and the average number of social media accounts per user is 8. This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. We Are Social and HootSuites joint 2020 report on Malaysia adds that eCommerce is doing well in this country. The impressive headlines arent limited to user numbers though; people are also spending ever more time using connected technologies. Interested in growing your business with us? But with all the changes happening in the social media space, it's important to stay up to date on the latest trends. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. The favourite social media platforms of South-East Asia's young adults. How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? Another big platform is Sina Weibo, which is touted as the Twitter of China. DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. The blog Geeks in Cambodia offers pros and cons for this situation. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. Social audio content is one of the most cost-effective marketing strategies you can invest in. Close behind are Facebook and LINE, with 89.2% and 88% respectively. All Platforms Desktop Tablet Mobile View social media market share by region Worldwide Africa Asia Europe North America Oceania South America United States Of America United Kingdom India Canada Germany View all regions. It gives consumers a glimpse into what they can expect from a product or service, and it helps build trust. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). For this group of platforms, only YouTube can claim any unique users amongst this demographic, but even then, that unique audience only accounts for 2 in every 1,000 users. A whopping 92% are on Facebook, 76% sell via WhatsApp, 72% sell on Instagram, and 49% are on Facebook Messenger. For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's Take the "Squid Game Challenge" on TikTok for instance, it took the world by storm and even had influencers from all over joining in. The company . Research from GWI shows that 99.6 percent of South-East Asian internet users between the ages of 16 and 24 use social media every month, making it the number one online activity for this demographic even ahead of using search engines. Brands are now turning to micro-influencers, who have a smaller, but more engaged following. Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. But, Clubhouse isn't the only game in town. The sales value of social commerce worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026. To put these numbers in context, its worth highlighting that young adults in South-East Asia now spend 4 times as much time using the internet as they spend watching television and that includes time spent watching streaming platforms like Netflix. statistic alerts) please log in with your personal account. You've come to the right place! Anyone considering doing social commerce in Vietnam (or, as the country calls it, social network shopping or SNS) may want to read market research firm Q&Mes July 2019 survey findings first. In-depth analysis, benchmarks and shorter spotlights on digital trends. Also, eCommerce is the king here, with 30 billion app sessions over six months (and with Tokopedia as the top-performing marketplace). Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. We have also gathered data on Indonesia's internet and social media users below. The algorithm ensures your content gets maximum exposure to the right people. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. It's safe to say that, 5. Well, once again, the data holds some surprises. Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. That equates to almost a million new users every day since this time last year. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. With around 1.3 billion active users, WeChat has quickly become one of Asias most popular social media platforms. Well, once again, the data holds some surprises. By May 2022, Clubhouse saw over 680,000 monthly downloads. As for what products the Vietnamese buy on these platforms, fashion products are at first place with 55% of all purchases. Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. Social media has given brands more ways than ever to connect with customers. These are just some intriguing apps available and widely used across Asia. ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. Youku offers a wide range of content, including movies, TV shows, news, sports, and music. Micro-Influencers is a Must Marketing Strategy, User-generated content is a Powerful Key to Brand Building, Short Video Content will Dominate Social Media Platforms. For example, you can reach 100 percent of South-East Asias Facebook users aged 16 to 24 on at least one other social media platform, and the same is true for the users of Instagram, TikTok, and Twitter. Most platforms do not have built-in logistics, leaving sellers in charge of choosing long-term partners for order management and actual parcel shipments. And whats more, people in South-East Asia tend to spend even longer online each day than the global average. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. So, it's time for brands to jump on this trend and take advantage of it. TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. With over 325 monthly active users, it hosts both user-uploaded videos and full-length movies. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. Then you can access your favorite statistics via the star in the header. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. Enter branded content. In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. 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top social media platforms in southeast asia