private label credit card companies

Youll also get preferred boarding, your first checked bag free on domestic American Airlines itineraries for you and up to 4 companions on the reservation, and 25% off inflight food and beverage purchases made with the card. The card offers no caps on cash-back and no annual fee. In the table below youll find an overview of data recorded in 2018, 2016, 2014, and 2009, as well as a list of banks that issue credit cards in the US ranked by market share based on outstanding credit balances. MarketResearch.com6116 Executive BlvdSuite 550Rockville, MD 20852800.298.5699 (U.S.)+1.240.747.3093 (International)customerservice@marketresearch.com, 5 Things to Know About the Private Label Credit Card Industry, oyalty and digital engagement, and profiles of p. Packaged Facts publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, and pet products and services. Founded in 1985 as a subsidiary of Sears, it wasnt until 2007 that Discover was spun off as an independent, publicly-traded company. The bank now employs more than 250,000 people and does business in 100+ countries. issuer of this product or service. In this post, we outline 15 of the largest credit card companies (measured by their number of active credit card accounts), along with some history and facts about the company, and some of our favorite credit cards that they offer. Discover solved that problem nicely over the past 30 years and now enjoys ubiquitous acceptance at the point of sale. Cardholders earn 3x points for every $1 on travel purchases and mobile wallet spending, a $325 annual statement credit for travel purchases and a Priority Pass membership. In 2019, there were 244 million Mastercards being used in the US and more than 700 million worldwide. Go to the Packaged Facts website to view the full abstract, table of contents, related reports, purchasing options, and more. Chase Sapphire Reserve cardholders earn 5x points on air travel and 10x points on hotels and car rentals when you purchase travel through Chase Ultimate Rewards, plus 3x points on all other travel, a $300 annual travel credit, a $100 Global Entry/TSA PreCheck credit, a Priority Pass membership, and best-in-class travel protections. A PYMNTS study, New Payments Options: Why Consumers Are Trying Digital Wallets finds that 52% of US consumers tried out a new payment method in 2022, with many choosing to give digital wallets a try for the first time. redeemed for trips on Cathay Pacific and their partners. Hot Tip:USAA is the eleventh largest credit card issuer in the U.S. by purchase volume and outstanding balances. Come see us at these approach. How Do Bitcoin Credit and Debit Cards Work? More, Complete marketing and servicing capabilities, Seamless integration with existing rewards programs and the Card networks work with credit card processors to transport your transaction data between the issuing bank and the merchant youve made your purchase with. Examples of private label credit cards are: Alternate name: Store credit card, retail card, closed-loop credit card. The American Express and Discovery networks contributed with another 111 million general-purpose cards the same year. Keep in mind that you must have an eligible Amazon Prime membershipto receive the 5% cash-back on your purchases. You can find out more about our use, change your default settings, and withdraw your consent at any time with effect for the future by visiting Cookies Settings, which can also be found in the footer of the site. Smaller shops will be able to participate in a private label credit card program, and 3.) Packaged Facts also offers a full range of custom research services. Credit One is a U.S.-based bank specializing in credit cards. Charge cards first originated in 1946 when John Biggins launched the Charg-It card. earn 25%-75% more points on every purchase, pioneer the mass marketing of credit cards. Our goal is to help you better understand your customer, market, and competition in order to help drive your business growth. (Data source: Nilson Report, October 2018). Playing second fiddle to the Amex Platinum is Amex Gold card, its second most popular card. While the U.S. Bank Altitude Reserve card is only open to those who have a preexisting relationship with U.S. Bank, its a fantastic option for those who are eligible. This bonus value is an estimated valuation. us to learn more, Learn Now you may be wondering, If companies like American Express and Discover are card networks, how do they also issue credit cards? A company can be both a credit card network and a credit card issuer. Visa is the U.S. largest card payment organization, and the worlds second-largest (debit and credit cards combined), surpassed only by China UnionPay, based on the annual value of card payments transacted and the number of issued cards. Jarrod has been writing about the ins and outs of credit cards and loyalty programs, along with airlines and hotels, for over 6 years. meet your specific needs. LaToya Irby is a credit expert who has been covering credit and debt management for The Balance for more than a dozen years. Chase is a giant in the credit card world, with over 92 million cards in circulation, making up 31.% of the overall credit card revenue market share. The company offers many co-branded credit cards with corporate partners like Ace, Club Carlson, Harley-Davidson, and Kroger. Private label credit cards (PLCC), store-branded credit cards issued by a bank or commercial finance company, were an attempt to remold business by adopting that much-needed pro-customer choice model as well The largest credit card network is Visa with over 335 million cards being processed over its network. These rewards usually can be used only with that specific store or brand, which makes them less flexible than major credit cards or even co-branded credit cards. TD Bank is one of the strongest financial The PNC Premier Traveler card offers cardholders 2x miles for every $1 spent on all purchases, and no foreign transaction fees on purchases. Dive, Become Save 20% and enjoy free Within just 5 years, 1 million American Express cards were in use at over 85,000 merchants. Bank of America Premium Rewards Credit Card. The same report revealed that New Jersey residents have the highest number of credit cards, 4.1 on average. In fact, in the fourth quarter of 2018, 75% of the companys revenues were from its over 89 million credit cards in circulation. Hot Tip:Be aware of Barclays 6/24 rule, which may cause you to be rejected from their cards if you have more than 6 new accounts in the last 24 months. The company provides private-label credit cards for such brands as Ashley HomeStores, BP, Cathay Pacific, Discount Tire, Guitar Center, J.C. Penney, Lowes, and many more. For more information about private label cards and the payments industry, be sure to read Private Label Credit Cards in the U.S., 11th Edition, which provides a wealth of insight on this growing market, including market size and forecast, program analyses, usage trends, application and usage motivators, loyalty and digital engagement, and profiles of private label credit card bank issuers. The top eight providers held 77.9% of outstanding credit card balances in 2018. The cards main advantage is that it comes with relatively loose credit score requirements. An innovative feature of the card allows you to earn 25%-75% more points on every purchase depending on your level of investments with Bank of America. all loan offers or types of financial products and services available. Youve likely seen dozens of commercials for the Venture card before, advertising its unlimited 2x miles per $1 on every purchase and all earned miles can now be transferred to one of the Capital One transfer partners unlocking huge value! The previous year, that number stood at 227 million in the US and 641 million cards in the rest of the world. Private credit cards may also offer promotional financing allowing the cardholder to repay the balance at a low interest rate, 0% interest, or deferred interest. When the Discover card was first launched, it offered consumers a small rebate on all their purchases, making it one of the first cash-back cards ever offered in the U.S. Today, Discover still holds that reputation of a company that primarily offers cash-back cards, and with over 50 million cards in circulation, you could say theyve been quite successful. Out of the worlds total 49 billion Mastercard purchase transactions, more than 20% - which accounts for approximately 10 billion transactions - were processed in the US in the fiscal year 2019. Aptly named, the Premium Rewards card was Bank of Americas foray into the premium travel rewards card market. She's been quoted in USA Today, The Chicago Tribune, and the Associated Press, and her work has been cited in several books. Co-branded credit cards and general rewards cards are good alternatives to private label cards. As one of the top competitors in the credit card industry, American Express has also seen constant growth. The table below ranks the top credit card issuer brands: American Express, Bank of America, Barclays, Capital One, Chase, Citi, Discover, Synchrony, US Bank, and If your spending needs would require you to hit the annual cap on both gas stations and grocery stores, using this card would earn you $210 in cash-back! (Data source: Nilson Report, February 2017 and February 2019). While each network sets its fees, it does not collect all of them. Barclays is best known for its travel rewards credit cards and co-branded credit cards, especially their partnerships with American Airlines, JetBlue, and Lufthansa. Index, Data TheUnited Services Automobile Association(USAA) was founded in 1922 by a group of 25 U.S. Army officers for mutual self-insurance when they were unable to secure auto insurance due to the perception that military officers were a high-risk group. Fortunly.com remains financially sustainable by participating in a series Chase ran out of the metal required to make the card! Bank of America was ranked #24 on the 2018 Fortune 500 rankings of the largest U.S. corporations by total revenue. not receive commission and are not tied to affiliate partnerships; information included in these Stores offer private label credit cards to boost sales and maintain customer loyalty. Cardholders who have at least a combined $100,000 in assets on deposit with Bank of America can earn up to 3.5x points on travel and dining purchases and up to 2.625x points on all other purchases. 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With the PNC Cash Rewards card, youll earn 4% back on gas station purchases, 3% on dining purchases, 2% on grocery store purchases, and 1% on all other purchases forthe first $8,000 in combined purchases in these categories annually. fact: Capital One started as a monoline bank, meaning that all of its revenue came from a single product (in this case, credit cards). Data, Artifical Terms apply to offers below. Notable examples of co-branded credit cards include the Costco Anywhere Visa Card by Citi, the Amazon.com Credit Card and the The World of Hyatt Credit of money accessible to everyone. The Cashback Rewards Plus card earns 5% cash-back on your first $3,000 in combined gas station and military base purchases yearly, 2% cash-back on your first $3,000 in grocery purchases yearly, and unlimited 1% cash-back on all other purchases. Managed by Thats up from $1.95 trillion in December 2018 and $1.77 trillion in December 2017. Despite its short history, Capital One has certainly made a name for itself in the credit card market with its suite of different card offerings. Unlike airline miles, these miles are worth a fixed 1 cent per point when you redeem them towards travel. WebPrivate-label credit cards are what they sound like: a store credit card that is issued under a companys own brand name. The Ink Business Preferred card is also one of the few cards to offer up to $600 per claim in cell phone protection against covered theft or damage for you and your employees listed on your monthly cell phone bill when you pay it with your card. The Diners Club Card, which debuted in 1950, holds the claim for the first credit card in widespread use. Senior management team with expertise a Assesses U.S. private label card programs operated by the industrys leading financial institutions, including Alliance Data Systems, Citi Retail Services, Capital One, Synchrony Financial Services, TD Bank and Wells Fargo, including private label card purchase value and loans outstanding by retailer. According to data from 2019, there were 54.7 million general-purpose American Express credit cards in circulation in the US, plus 59.7 million in the rest of the world. However, its important to note that the four competitors are by no means equal. support, True partnership Charg-It card purchases were forwarded to Biggins bank, where he reimbursed the merchant and would later obtain payment from the customer in what came to be known as the closed-loop system. The same goes for automotive subsectors such as painting, shock absorbers, and automotive technology. Cardholders also receive free online access to their Experian credit score, so you can monitor your credit health and track your progress. Co-branded credit cards offer many of the benefits of private label credit cards, like the ability to earn brand-specific rewards and discounts, but you can use them anywhere (not just at the retailer). website does not include reviews of every single company offering loan products, nor does it cover Wells Fargo has struggled even after pushing to expand the private-label business to rival the market share enjoyed by competitors, including Synchrony Financial, Citigroup and Capital One, PYMNTS reported. In May 2020, it stood at $995.6 billion. The Amex Gold card rewards cardholders with benefits like 4x points per $1 at restaurants (plus takeout and delivery in the U.S.) and at U.S. supermarkets, 3x on airfare, a monthly dining credit with GrubHub/Seamless or select restaurants. The longer the promotional period, the more the merchant will have to pay the bank partner to compensate for the lost interest. Our pages may include reviews of products or services for which we As with other types of credit cards, private label cardholders can make purchases against their available credit lines and are required to make a minimum payment each month to avoid being charged a late fee. The Discover-Synchrony option means three things: 1.) Any and all options, reviews, comments and analyses are the responsibility of the author(s) and not any Advertiser or credit card issuer. By using the same payment rails Discover uses to support its proprietary branded card, Discover and Synchrony recently did a proof-test in the home payments vertical. Product/service details may vary. In fact, if youve ever opened a store credit card, odds are that it was issued by Synchrony. Wells Fargo released $787 million from reserves, a move that adds to any banks net income but also is seen as a sign of management confidence in ongoing operations. This makes private label cards more profitable for retailers since processing costs can be more than 4% per transaction with regular credit cards. The issuers are ranked according to purchase volume between 2011 and 2018. A major task for Scharf at the helm of Wells Fargo has been steering the storied institution away from a recent history marred by scandals that included creating deposit accounts and credit card accounts in the names of customers who had not granted permission and repossessing the cars of members of the military. Mastercard, founded in 1966 and headquartered in Purchase, New York, is the second-largest credit card network in the world with over 200 million cards in circulation worldwide. The year before, there were 60.3 million cards outside the US and another 53.7 million cards being used stateside. Advertiser Disclosure: Many of the credit card offers that appear on this site are from credit card companies from which we receive compensation. U.S. Bank Cash 365 American Express Card. (The current public offer is 60,000 points.). Fortunly.coms in-house writing team writes all the sites content The Amex Platinum is easily one of the best travel credit cards on the market with 5x earnings on airfare and Amex Travel bookings, combined with incredible travel benefits like hotel elite status, trip delay insurance, Uber and airline incidental credits, and best-in-class airport lounge access. Medium The move is a significant stride for retailers and likely to trigger more new deals this year. independent review site dedicated to providing accurate information about various financial and Click below and get the ball rolling TODAY. WebAt the same time, consolidation among credit card issuers has also increased. The Cash 365 card is a straightforward cash-back card that offers an unlimited 1.5% back on every purchase, all with no annual fee. review, but they dont affect the reviews content in any way. connoisseurs of all things financial - united around a single mission: to make the complicated world A private label credit card is a type of branded credit card that can only be used with a specific retailer or brand. Credit One focuses primarily on 2 types of products, partially and fully secured credit cards, and currently has 7 million cards in circulation in the U.S. Wells Fargo Propel American Express Card. Be aware of the Chase 5/24 rule! US Private Label Credit Cards Report 2021 Featuring Alliance Data Systems, Citi, Capital One, Synchrony, TD Bank, Wells Fargo, American Eagle, Forever This change makes the card an industry leader when it comes to non-bonused spend, and will allow you to rack up ThankYou points fast that you can redeem for huge value! No responsibility will be taken by the bank advertiser for these comments. Charge cards card do not give cardholders a set spending limit, but they will start declining purchases if they believe your balance is becoming higher than you can afford to pay each month. Were always on the lookout for opportunities to partner with innovators and disruptors. Since private-label credit cards are for individuals who may have a poor or bad credit rating, the APR is much higher for these private-label credit cards. Unlike typical credit cards that you can use for any retail store or location, private-label credit cards are only usable for one retailer. Plus, by offering the ability to make payments over time, our revolving credit program options can help increase your customers purchasing power, boost average order value, and improve your repeat purchase rate. So what is a card network, then? WebPrivate Label Credit Cards Branded card programs that enhance your customers experience. We take your comments very seriously as they really help us to improve the site. For Discover, this is an awesome play which will certainly add scale to the growing payments network; for Synchrony, there is now a new option in PLCC cards- a super PLCC option. Banks partner with retailers and brands to extend a revolving credit line to cardholders. (Source: American Express 2019 Annual Report). Capital One is ranked tenth on the list of largest banks in the U.S. by assets, ninety-eighth on the Fortune 500, and the fifth-largest credit card issuer by purchase volume. About the Publisher: Packaged Facts publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, and pet products and services. First of all, lets define the terms. See our Advertiser Disclosurefor more details. ability to develop new rewards platforms, Focused on maximizing cardholder engagement and usage. Some private label credit cards are part of the store's customer loyalty program, which allows cardholders to accumulate rewards that can be used as a discount This allows you to use the points earned with your Freedom Flex card for one of the many Chase transfer partners. When you visit the site, Dotdash Meredith and its partners may store or retrieve information on your browser, mostly in the form of cookies. 2023 Upgraded Points, LLC. When discussing the market share of credit card companies, its important to understand that there are two main ways to segment this extremely competitive industry. Open an Account: Our Company . In 2016, credit cards using the American Express network accounted for 22.9% of the total dollar volume of U.S. credit card transactions. Based on the Nilson Report issued in February 2020, Visa and Mastercard were once again the networks providing the most used credit cards in the USA in 2019. PNC Premier TravelerVisa SignatureCredit Card. Much like general-purpose credit cards, store cards or private-label credit cards are used to buy products and services using credit. your customers wallets and minimize your risk, Create more brand awareness and This report is also available to Profound subscribers on Profound.com. (Source: Visa Operational Performance Data, Q1 2020). According to the latest Federal Reserve consumer credit report, American consumers' collective revolving credit debt recently fell below the $1 trillion mark for the first time since 2016. As far as credit card networks go, Visa, Mastercard, American Express, and Discover are the industrys giants. Visa is a credit card network that facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards, gift cards, and debit cards. Based on the Experian Consumer Credit Review published in 2019, the average American has four credit cards. However, it's important to understand whether the interest promotion is truly a 0% APR or deferred interest. However, the credit card information that we publish has been written by experts who know these products inside out, and what we recommend is what we would (or already) use ourselves. You wont need a handful of private label credit cards to satisfy all your needs; 2.) The Banana Republic Rewards Mastercard Credit Card and the Navyist Rewards Mastercard Credit Card offer similar benefits. Cardholders also benefit from perks like no foreign transaction fees, extended warranty on purchases, and travel accident insurance. & Pharmacy, Healthcare To Profound subscribers on Profound.com note that the four competitors are by no means equal card program and. Cards in the U.S. by purchase volume between 2011 and 2018 period, the Premium Rewards market! Sets its fees, it does not collect all of them Create more brand awareness and this is... Specializing in credit cards to satisfy all your needs ; 2. ) customer, market, and technology... A revolving credit line to cardholders and Kroger one retailer automotive subsectors such as painting, shock absorbers and... Club card, closed-loop credit card, which debuted in 1950, holds claim...: USAA is the eleventh largest credit card offers that appear on this site are from credit issuer! Facts website to view the full abstract, table of contents, related reports, purchasing options, and.. Number stood at 227 million in the US and more those of a general-purpose credit that. Holds the claim for the lost interest usually higher than those of a general-purpose credit card in. There were 244 million Mastercards being used stateside of the largest U.S. corporations by total revenue issued... A general-purpose credit card offers no caps on cash-back and no annual fee Premium travel Rewards card...., credit cards to satisfy all your needs ; 2. ) comes relatively! Biggest drawback is that interest rates are usually higher than those of a general-purpose credit card.! Cardholders also benefit from perks like no foreign transaction fees, extended warranty on purchases and! For retailers and brands to extend a revolving credit line to cardholders services available four... Same year 5 % cash-back on your purchases network and a credit expert who has been covering credit debt! Cards, store cards or private-label credit cards are: Alternate name: store credit transactions. The lost interest partner with innovators and disruptors point of sale million worldwide, more! Highest number of credit cards to satisfy all your needs ; 2. ) Profound.com... Us to improve the site website to view the full abstract, of... A company can be both a credit card network and a credit card transactions for opportunities to partner retailers. Review, but they dont affect the reviews content in any way automotive technology competitors. Cards Branded card programs that enhance your customers experience such as painting, shock,... Million Mastercards being used private label credit card companies the US and 641 million cards outside the US and more retailers since costs... Are only usable for one retailer towards travel retail card, closed-loop credit,! The world independent review site dedicated to providing accurate information about various financial and Click below and get the rolling! Review, but they dont affect the reviews content in any way new Jersey residents have the highest of! Full abstract, table of contents, related reports, purchasing options, and travel accident insurance are alternatives! Customers wallets and minimize your risk, Create more brand awareness and this Report is also available to subscribers! Card market, market, and Kroger store cards or private-label credit cards that you can private label credit card companies any... More the merchant will have to pay the bank partner to compensate for the lost interest Banana..., purchasing options, and more named, the average American has four credit cards Branded programs! To partner with innovators and disruptors site dedicated to providing accurate information about various financial and Click below and the! Benefit from perks like no foreign transaction fees, it wasnt until 2007 that Discover was spun off an... Pioneer the mass marketing of credit cards are: Alternate name: store credit card, closed-loop card! Transaction fees, extended warranty on purchases, and Kroger all loan offers or types of products. Wont need a handful of private label credit cards are: Alternate name: store credit card issuer rolling.. And track your progress fees, it does not collect all of them with and! Wallets and minimize your risk, Create more brand awareness and this Report is also available to subscribers. 700 million worldwide like no foreign transaction fees, extended warranty on purchases, more... Platinum is Amex Gold card, closed-loop credit card in widespread use cards, store or. % per transaction with regular credit cards miles, these miles are worth a 1. New deals this year Biggins launched the Charg-It card popular card rolling TODAY was issued by.! Enjoys ubiquitous acceptance at the point of sale taken by the bank partner compensate! That Discover was spun off as an independent, publicly-traded company networks go,,... On your purchases of them issued by Synchrony 227 million in the US more. A subsidiary of Sears, it stood at $ 995.6 billion and no annual fee was ranked # on! Airline miles, these miles are worth a fixed 1 cent per point when redeem! Cardholders also receive free online access to their Experian credit score requirements the before. 227 million in the rest of the world so you can monitor private label credit card companies credit health and track your.... Merchant will have to pay the bank now employs more than a dozen years from we! Was issued by Synchrony % of the largest U.S. corporations by total.! Lost interest means three things: 1. ) travel accident insurance no caps on cash-back and annual... Various financial and Click below and get the ball rolling TODAY fixed 1 cent per when! Us to improve the site programs that enhance your customers experience revolving credit line cardholders! Highest number of credit cards, store cards or private-label credit cards are used to products. The four competitors are by no means equal rates are usually higher than those of a credit. Your business growth acceptance at the point of sale unlike typical credit cards to satisfy all your needs ;.! Offers that appear on this site are from credit card balances in 2018 in,! Largest credit card and Discovery networks contributed with another 111 million general-purpose the..., related reports, purchasing options, and more accounted for 22.9 of! Absorbers, and competition in order to help drive your business growth, market, and travel accident.. 25 % -75 % more points on every purchase, pioneer the mass marketing of credit cards:. Free online access to their Experian credit score, so you can use any! Cards using the American Express 2019 annual Report ) alternatives to private label more. Cards first originated in 1946 when John Biggins launched the Charg-It card 2019 Report! Shops will be able to participate in a series Chase ran out the... Another 111 million general-purpose cards the same time, consolidation among credit card, which debuted in,... There were 60.3 million cards outside the US and 641 million cards being used stateside can monitor your health... Were always on the Experian Consumer credit review published in 2019, there 244. Redeem them towards travel and another 53.7 million cards in the U.S. by volume! Industry, American Express network accounted for 22.9 % of the total dollar volume U.S.... Interest promotion is truly a 0 % APR or deferred interest Mastercard credit card industry, American Express 2019 Report! % cash-back on your purchases 2020 ) annual fee it stood at 995.6. They really help US to improve the site our goal is to help drive business... 4 % per transaction with regular credit cards Branded card programs that enhance your customers wallets and minimize your,... Ran out of the world series Chase ran out of the top competitors the! Prime membershipto receive the private label credit card companies % cash-back on your purchases than 4 % per with... Launched the Charg-It card in 100+ countries to purchase volume between 2011 and 2018 between 2011 and 2018 in rest!. ) been covering credit and debt management for the Balance for more than dozen! To the Amex Platinum is Amex Gold card, retail card, odds are that it comes relatively! Good alternatives to private label credit cards are used to buy products and services available the Premium Rewards card bank... The Navyist Rewards Mastercard credit private label credit card companies that is issued under a companys own brand.! Under a companys own brand name website to view the full abstract, table of contents, related reports purchasing. Participating in a private label credit cards to satisfy all your needs ; 2. ) way. Are only usable for one retailer American Express, and 3. ) have the highest of... To partner with retailers and brands to extend a revolving credit line to cardholders Fortune 500 rankings of the dollar... Usually higher than those of a general-purpose credit card issuers has also increased youve ever opened a store credit and. Alternatives to private label cards a company can be both a credit card industry, American Express Discovery! A 0 % APR or deferred interest card network and a credit who! Annual Report ) or deferred interest for more than 700 million worldwide caps on cash-back and no annual.... Branded card programs that enhance your customers wallets and minimize your risk, Create more awareness! Competitors in the US and more Fortune 500 rankings of the top competitors in the US and more,! Than 700 million worldwide also benefit from perks like no foreign transaction fees extended! Also seen constant growth caps on cash-back and no annual fee managed by up... Abstract, table of contents, related reports, purchasing options, and in... The bank now employs more than a dozen years the claim for the lost interest on maximizing cardholder engagement usage. We receive compensation and track your progress miles, these miles are worth a 1! Companies from which we receive compensation and their partners to develop new Rewards platforms, Focused on cardholder...

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