I recall very clearly that in January 1961, my second year as Publisher, we ran a full-color page on Sonora, Mexico, followed by a four-color spread in April on varieties of citrus. Heres how to subscribe to Sunset magazine, buy a gift subscription for a loved one, or manage an existing subscription. The magazine proved to be a success, remaining in publication until 2021. Furthermore, Sunset has an online presence and various online magazines, such as their Home and Garden magazine, Outdoor Entertaining magazine, and Destination Travel and Vacation Ideas magazine, among others. Mahal has said that she intends to modernize Sunsets content for the twenty-first century, bringing in new opportunities for understanding, exploring, and celebrating the Western lifestyle. Massive Tahoe avalanche 'engulfed' 3-story apartment building, The epic California snowpack is inching toward record levels, Opinion: The our city is broken and Im not gonna take it anymore screed, San Francisco is at its most unaffordable point in at least a decade, S.F. Anderson is trying to stay optimistic after all, Sunset survived the 1906 San Francisco earthquake and the 1918 influenza pandemic. I worked in the circulation department, where we routinely received letters like this: Ive saved every Sunset since I got married in 1952, but our basement flooded and I lost my issues from January to May of 1954. In fact, black-and-white editorial was developed into a strong marketing tool for selling four-color advertising, which stood out more facing the high readership of black-and-white editorial, and gained exceptionally high advertising readership figures. How do they make bulls mad for bull riding. (7) As of 1994, per Tables 696 and 1347, Statistical Abstract of the United States (Washington, D.C.: Government Printing Office, 1997). But some years ago, I read that the corporate owners that took over after the Lane family had controlled the magazine for many decades decided to sell the Menlo Park property. And while thats by no means wholly accurate, its still sort of true. If you are a magazine subscriber, you received communication on your last issue about your subscription. Two significant studies on reader preference, comparing Sunset with other magazines read in the household, were conducted at Stanford University. "Publisher, philanthropist dies: Former. The magazine is published six times per year by the Sunset Publishing Corporation which was sold by Time Inc. in November 2017 to Regent, a private equity firm led by investor Michael Reinstein. Barber and beauty shops placed the icon magazines on their tables and shelves. for many experiments. We are passionate about showcasing the region's unique lifestyle and noteworthy destinations, inspiring people to achieve the dream of living in the West. Because editorial content is so critical in the founding and survival of magazines, this scholarly and beautifully produced bibliography is a dream come true for me. Sunset, early in the century, had been among the pioneers in color photography for the magazine and its pictorial travel books. Copyright 2023 S Media International Corporation. Even so, some copies eventually ended up in doctors' offices, beauty and barber shops! Explore Recommended Traveling Gear. Guidelines are quite loose for photo submissions. [7] A cash-flow crisis resulted, with several freelance writers complaining in the Summer of 2017 that payment for published material had been delayed, with one particularly vocal writer noting that he had been forced to wait more than four months after invoicing to receive a check for his work. Here's the Sunset Merch You've Been Craving Show your pride in the Westand your love of our long-lived little publicationwith this gorgeous and highly functional Sunset gear: limited-edition posters, jigsaw puzzles, Christmas cards, coffee mugs, Hawaiian shirts, and more! On this Wikipedia the language links are at the top of the page across from the article title. However, encouraging migration was not a part of the mission, la the Southern Pacific creed published in the first issue--subscriptions were long refused from non-Sunset states and later at higher, one-year-only rates and no newsstand sales out of the West. Also, entrepreneurship and innovation characteristics have long been identified with the West. Plus, every subscriber gets a free digital edition of the 800-page bible of all things horticultural, the iconic Sunset Western Gardening Book. Sunset focuses on homes, cooking, gardening, and travel, with a focus almost exclusively on the Western United States. Because Sunset has been edited for reader participation, there is a saying in the marketplace that "when Sunset comes out, people take action." By 1914, Sunset had begun to publish original articles, stories and poetry focusing on the West. In an email Tuesday night, Sunsets owner announced that the magazines employees would be put on unpaid leave until April 3. This is a list of pornographic magazines (sometimes called erotic magazines or adult magazines) magazines that contain content of a sexual nature and are typically considered to be pornography.. For inclusion in this list, pornographic magazines must be, or have been, widely available as a printed publication and contain either hardcore or softcore pornographic images. We were able to present hard evidence of the confirmed "long life" of Sunset magazine, vis--vis broadcast media and newspapers, of course, and most other magazines. I remember flipping through the first issue and seeing fescue grass ringing paving stones in just-right backyards. Citing various reasons, including the long-running plight of print media and the far-reaching tendrils of the COVID-19 pandemic, the magazine came to a . Your Destination for Travel Inspiration. Heres why thats wise, Letters to the Editor: Gavin Newsoms very presidential blunder on water, Calmes: Heres what we should do about Marjorie Taylor Greene, Before and after photos from space show storms effect on California reservoirs, Dramatic before and after photos from space show epic snow blanketing SoCal mountains, The chance of a lifetime: Five friends ski the tallest mountain in Los Angeles, Best coffee city in the world? Where to eat in the Bay Area. Required fields are marked *. Janelle Bitker spearheads The San Francisco Chronicle's Food & Wine department. SUNSET may receive compensation for some links to products and services on this website. Reaching that goal must, in turn, develop a solid and marketable volume of circulation that is impressive enough for prospective advertisers to join with editors to provide the total service for readers. Its test kitchen processes thousands of recipes a year. They give only an email for contact and accept all formats. Poetry featuring railroad themes and a later string of short stories in which characters swapped tall tales, always aboard a train, also highlighted travel by rail. S.F. But the large majority move to nearby Western states. SUNSET is a registered trademark of S Media International Corporation. In 2017, Time sold Sunset to Regent, a Los Angeles private equity firm, for a reported $12 million. The two-martini lunch is not as fashionable and the "easy" part is not so, of course, with a touch of our Dad's humility, and is only relative to the costs of starting up a new radio station, TV station, or daily newspaper. Sunset cover art in its early years was of high quality, with the early 20th century being the golden age of magazine illustration. For the best experience on our site, be sure to turn on Javascript in your browser. I have been a print subscriber to sunset magazine for at least 7 yrs. Editors fulfill that editorial mission, starting a chain reaction to attract and hold readers. But, as the socio-economic trends with a growing population become more diversified, and new technologies become more available, there are growing opportunities for the selectivity advantage of magazines. Number 9. You can get a new subscription to Sunset magazine via their official website. But it won't last long. ABOUT SUNSET Sunset is the premier resource for achieving the ultimate Western lifestyle. Writer Created the Kind of Workplace You Thought Only Existed on T.V. Sunset is a place to share your travel stories and be inspired by the stories of others. Yosemite breaks snow record; park closed indefinitely, The Bay Area is catching a break from winter storms. I remember thinking: I can make that meandering path. Peaches Young Girls Adult Photo Magazine. A mixture of sharp Cheddar cheese, cream cheese, onion, and pickled jalapeos adds richness to a simple popover. This seems to be a perfect example of how publishing is going. Founded in 1898, it is the oldest continuously published magazine in the United States and the largest regional lifestyle magazine in the country. Do Not Sell or Share My Personal Information, Opinion: How California came to treat UC Berkeley students noise as a dire environmental threat, Opinion: California gave up on mandating COVID vaccines for schoolchildren. Our primary objective is to get everyone back to work and to resume our operations as quickly as possible once things normalize, David Steinhafel, a principal with Regent, wrote in the email. Sunset magazine is Western America's biggest magazine. [18], In the 1990s, the franchise began to lose touch with its demographic, who viewed the magazine as something of their parents' era. In the earlier tough and lean years, tightly written articles with black-and-white photographs and illustrations simply gave more helpful how-to-do-it information to readers and supported the growing number of advertisers to present their "what-to-do-it-with" advertising. The editorial-advertising ratio remained close to constant at 45 percent to 55 percent through the post--World War II Lane years. An earlier news release from Time Inc. Magazines, dated March 27, 1990, regarding the upcoming sale, quoted Brack: "Lane Publishing is the preeminent publishing franchise in the country's fastest growing market, the 13 Western states. A complete home renovation that feels lived-in, comfortable, and sophisticated. Life magazine, for instance, was founded in 1883, but it temporarily ceased publication before and after Mr. Henry Luce purchased the title for Time Inc. (4) However, it is important to note that there are more magazines in the U.S. today than ever before, according to the 1997 memberships of major magazine industry listings. As an exclusive email subscriber, you can look forward to receiving: Money saving offers like free shipping and special discounts. I recall an editor telling me about a visit with a housewife in Pasadena, who had recently moved West from Iowa, while discussing why she and her husband both read the magazine. They may not be copied, reproduced, or used in any form without express written permission. Under Lane's leadership, the company also produced a successful series of how-to home improvement and gardening books, which are still published today[citation needed]. Saucing an Italian dish with the flavors of Mexican street corn is exactly the sort of madcap riff chef Donald Hawk, of Phoenixs Valentine, specializes in. It is often viewed as a comforting reminder that life is full of new beginnings and endless possibilities. citing national security concerns; the magazine was still owned by the Southern Pacific when the story was published. "Time Inc. sells Sunset Magazine to Beverly Hills private equity firm Regent", "Sunset Magazine Is Sold to a California Private Equity Firm", "Time Inc. sells Sunset to private equity firm for $20M: sources", https://www.prweb.com/releases/global_private_equity_firm_regent_announces_launch_of_archetype_multi_platform_media_accelerator_aimed_to_transform_legacy_publication_brands/prweb16019855.htm?utm_source=pocket_reader, "The Twilight Years for California Icon,", "Sunset Magazine - New San Francisco Emergency Edition - May 1906", The Southern Pacific Launches a New Vehicle to Develop Its Market, The Woodhead-Field Years: Addressing a Rapidly Changing West, "Time Warner Inc. to Pay $225 Million for Publisher of Sunset Magazine", "Time Warner: Faithful to the Sunset Mission and Readership", "Sunset is moving to Oakland's Jack London Square", "Sunset magazine's future uncertain as drop in ads during coronavirus leads to layoffs", "MSN | Outlook, Office, Skype, Bing, Breaking News, and Latest Videos", https://en.wikipedia.org/w/index.php?title=Sunset_(magazine)&oldid=1136130205, Lifestyle magazines published in the United States, Monthly magazines published in the United States, Local interest magazines published in the United States, Magazines published in the San Francisco Bay Area, Articles with unsourced statements from November 2014, Articles with unsourced statements from October 2019, Articles with unsourced statements from January 2012, Articles with unsourced statements from February 2011, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 28 January 2023, at 22:01. The Sunset Limited was the premier train on the Southern Pacific Railroad's Sunset Route, which ran between New Orleans and San Francisco (the train is still in operationfrom Los Angelesas part of the national Amtrak system). This monthly magazine covers travel, adventure, home, garden, cooking, and other topics relevant to life in the American West. Get recipes, travel ideas, gardening tips, home design inspiration, and more. On April 18, 1906, the 1906 San Francisco earthquake destroyed the Sunset offices. Established in 1898, Sunset is the premier magazine of the Western United States and is published by the Sunset Publishing Corporation. Many are weekly, but a few are seasonal and on-demand limited-runs. This site uses cookies to optimize site functionality and provide you with a great user experience. The magazine is focused on Western home, gardening, and travel, with an emphasis on the culture and landscape of the American West. Additionally, when there is a significant amount of cloud cover, the amount of time for a sunset tends to be shorter. Sunset magazine has been a California lifestyle icon for more than 120 years but now that its parent company has laid off a large number of its staff, employees wonder if the publication's. There is an updated version for each edition, ensuring readers have the most up-to-date information for their gardening needs. Its previous owner, Time Inc., sold Sunsets sprawling, historic Menlo Park campus in 2014 for more than $75 million and moved its headquarters to a much smaller space at Oaklands Jack London Square. And, significantly, Sunset men and women readers have generally exceeded these and other Western per capita figures. . Sunset.com is the Wests essential guide to all the best things about the region: easy outdoor living and gardening, unexpected day trips and destinations, fast and fresh foods, shockingly perfect wine pairings, and innovative home decorating and design. Stanford University, Stanford, California 94305. SUNSET may receive compensation for some links to products and services on this website. Co-editors Genevieve A. Callahan and Lou Richardson were followed, with a very short gap late in the Depression, by William I. Nichols, Walter T. Doty, Proctor Mellquist, and William R. Marken. A next-gen modern architectural gem is a model for gracious, sustainable living. Email: janelle.bitker@sfchronicle.com Twitter: @janellebitker. In the midst of the battle for the prime consumers, Sunset published several issues over 300 pages--340 pages in April 1960, which was the maximum capacity of the presses at the time--and many in the 200-plus range. With its transition to a digital-only format, Coastal Living will be able to deliver more up-to-date content to its readers, as well as updated images and articles from its experts. The tragedy isnt just that things change and things have to end. And if you want to simply flip through the pages and dream, thats just fine, too. If you have a question with your order, you're in the right place. Published six times a year, Sunset shares the best of life in the Westfrom travel and food to home and gardenwith our nearly five million readers. Trader Joes Wants You to Choose Its Newest ProductHeres How to Vote, Want a Garden That Saves Water? In an email to the Chronicle, Steinhafel said Sunset would continue to produce the print magazine editors were most recently working on the May/June issue as well as online coverage, though he didnt specify who would do that work due to confidentiality. 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is sunset magazine still being published